PWGA Poll: Haggin Oaks named NorCal’s
top women-friendly public golf course
Rocklin, CA (April 12, 2016) –
Sacramento’s Haggin Oaks collected more than twice as many votes as any other
nominee in February voting conducted by the Pacific Women’s Golf Association to
find the most women-friendly public golf course in Northern California.
PWGA Executive Director Caroline
O’Brien will present an award to Haggin Oaks during the complex’s annual Golf
Expo April 29-May 1.
“We’re very pleased at the
participation of our members in the poll, and in its outcome,” O’Brien said.
“Haggin Oaks has been a great partner to the PWGA, with five women’s clubs and
a deep commitment to growing the game among women. And they’ve recently created
a new position, Golf Ambassador, to help them strive for even higher
participation and satisfaction among women golfers.”
That commitment starts with the customer-first
philosophy that Ken Morton Sr. has insisted on since he started working
part-time at Haggin Oaks in 1958. Today he’s CEO of Morton Golf, which manages
the complex.
“Our
staff is constantly being observed and nurtured to treat people with respect
and with a caring and positive attitude,” Morton said. “We provide
significant Customer Service Training as well as management training for
monitoring and managing of behaviors. Our goal is for everyone to be a
happy, friendly and enthusiastic staff member.”
Morton spoke in general about customer service, but
acknowledged that the needs of the female golf customer warranted some
research. The results – particularly statistics in the Sacramento Bee reporting that women’s golf declined as much as 40
percent after the last recession – prompted Morton to hire Linda Reid as Golf
Ambassador to focus on training Haggin Oaks staff to serve and communicate
better, especially with women golfers.
“We have
found that most of the problems we have with women is that we simply haven’t
communicated with them to let them know what we are doing, why we are doing
what we do and how what we do impacts women,” Morton said. “We must educate our
staff about how to specifically communicate with the five different generations
of women who enter the game and those who are already playing the game of golf.
Each generation of women communicate differently and each generation looks at
golf in a different way.”
Reid is developing such programs as “Wine and
Wedges,” an evening clinic series, and “Get Course Ready,” an extension to the
PGA of America’s popular “Get Golf Ready” introduction to the game. “If I can
bring more players into the game by creating a welcoming, comfortable learning
environment where they can make new friends, become healthier and embrace this
great game, it’s good for them and it’s good for golf,” Reid said, noting that
men are not excluded from programs designed to appeal to women.
Haggin Oaks was designed 83 years ago by the renowned
architect Alister MacKenzie. Today there are five sets of tees on the walkable
MacKenzie course, starting at 4,552 yards, and the two Arcade Creek nines have
red tees at under 2,000 yards and an innovative short-game set at around 1,200.
Rates depend on starting time; for instance, a prime 9 a.m. weekday time for a
nonresident “guest” is $35.
PWGA poll voters’ comments included: “They just
cater to women golfers in every way, including the store.” ... “Friendly
employees and awesome women's programs.” ... “Has great women teachers.” ...
“Fun to play and very accommodating to ladies, then the shopping!”
The famed-among-shoppers Haggin Oaks Super Store houses
what may be the largest selection of women’s golf merchandise – especially
fashion and shoes – in Northern California.
PGA Head Golf Professional Mike Woods was honored
but not surprised to lead the way in PWGA balloting.
“We don’t track it, but I’d say our percentage of
rounds by women is much higher than the (17 percent) industry average,” Woods
said. “I think it could be as high as 25 percent. We
take great pride in our personal relationships with all golfers, and hope to
deepen each of those relationships in the years to come.”
With more than 400 voters selecting five courses
each – most, of course, touting their home clubs -- Haggin Oaks wound up collecting nearly twice
as many votes as runners-up Pacific Grove Golf Links and Lincoln’s Turkey Creek
Golf Club. Bailey Creek in Lake Almanor and Sacramento’s Bartley Cavanaugh
completed the top five.