PLAY NINE
USGA Deepens Commitment to Growing Golf Through 2017 PLAY9 Program
Fourth year of PLAY9
shows growth at regional and local level in support of time-friendly playing
option
FAR HILLS, N.J. (May
9, 2017) – With a broader focus on
golf at the local level, the USGA rolled out plans today in support of the PLAY9™
program.
Launched
in 2014, PLAY9 has been educating and rallying golfers and non-golfers around the
nine-hole round as an important, yet simple solution that addresses busy
lifestyles, often cited as a barrier to the game’s
participation.
In
2017, the USGA will be working closely with state and regional golf
associations and courses throughout the United States that will host and promote
local PLAY9 Days between
May and October.
The
USGA has also created online
and printed toolkits
for golf courses and
facilities that are interested in hosting events. The toolkits offer posters,
flyers and social media suggestions to raise awareness. Ideas for innovative themes
and playing formats are also included.
"PWGA has long recognized the value of the Nine hole round", said Caroline O'Brien PWGA executive director. "We have a nine hole division with a current membership of 39 Nine Hole Clubs. These members enjoy their game 9 holes at a time and have a complete roster of competitive and social events. The Niners in PWGA have both a Team Play Championship and a Tournament of Champions annually". Check out the Niners page on our site!
Beginning in 2015, the USGA began to measure perceptions
among both golfers and golf courses regarding the nine-hole round and the PLAY9
program.
A 2016 study showed:
•
As reported by golfers, nine-hole rounds comprised one-third
of rounds played in 2016, Women, casual players and golfers under age 55 appear
to be driving the increase in nine-hole rounds.
•
Nine-hole scores made up between 8-9 percent of all scores
posted to the USGA’s GHIN system over the past three years (2014-2016), an
increase from an average of 6 percent from 2010-2013.
•
Perception of the nine-hole round as a simple, effective and time-friendly
option to play the game increased from 46 percent in 2015 to 54 percent in 2016.
•
The perception that nine-hole rounds are encouraging people
to play the game is particularly strong with women and private club members,
with 78 percent of both groups indicating that it is strongly positive.
•
As reported by golf facilities, the mean percentage of
facility revenue generated by nine-hole rounds increased from 22 percent in
2015 to 27 percent in 2016.
•
Facilities have reported that the mean percentage of nine-hole
starts increased from 19 percent in 2015 to 23 percent in 2016.
•
Forty percent of facilities saw a year-over-year increase in
the number of nine-hole rounds played in 2016.
In
support of the program, the USGA will utilize usga.org/play9 as the hub for all
PLAY9 content. The site features a course finder that identifies nine-hole
facilities as well as 18-hole golf courses that offer nine-hole playing options.
“The USGA is proud to support PLAY9 and encourage
everyone from newcomers to lapsed golfers to go out and play the game,” said Mike Davis, USGA executive
director/CEO. ”We are thrilled to see that participation for nine-hole golf is
on the rise and we remain committed to programs focused on allowing golfers to play in less time and
fit golf into their busy schedules.”